Distressed denim is definitely big news, but Japanese fashion brand Zoo Jeans have gone a step further in the quest for the ultimate in distressed denim by literally throwing jeans into the pens of actual lions, tigers and bears!
The denims are tied to old tyres and then given to the animals to ‘play’ with or ‘artfully’ bite, scratch, rip and tear the jeans to create a truly distressed look. Amazing!
Whilst I do love a distressed denim, the closest my jeans will be getting to any big cats this summer is with this lovely Roar hair ties collection. Purrfect!